What infographic artists do, their training and job placement goals, the salaries they earn, and why passionate aspirants start their career journey with the top graphic design colleges in India?

Infographic art involves the task of turning large and complex data into condensed, easy-to-understand visual representations that offer a quick overview of the subject in the form of imagery, minimal text, and data visualizations such as pie charts and bar graphs. It is created by trained infographic artists and used extensively in the world of business. To become an infographic artist, an aspirant would typically pursue a graphic design course or fine arts course as the first step toward a career.

Infographic artists, also known as infographic craftsmen, create infographic art for various purposes such as business presentations, infomercials, marketing material, and different documentation. They gather and interpret data, thoroughly comprehend the specific requirements for creating infographics, sketch preliminary designs, and then breathe life into these concepts using their artistic talents and skills in design software. These professionals predominantly work in such fields as finance, research, journalism, education, and advertising.

Aspiring infographic artists must possess a range of capabilities and traits such as storytelling abilities; strong communication, problem-solving, and teamwork skills; ability to translate complex data into visually appealing graphics; familiarity with standard design software; knowledge of current prototyping and wireframing tools; and passion for latest graphic design trends.

These are in addition to a professional qualification in graphic design or visual arts, ideally at the best of the best graphic design institutes or fine arts colleges where one can acquire professional skills in infographic art through a variety of courses. Suitable fields of study include graphic design, visual arts, information technology, and digital media. It’s advisable to select coursework that includes training in software such as Adobe Creative Suite applications (e.g., Photoshop, Illustrator, InDesign, Sketch, XD, and CorelDRAW) and wireframing tools such as InVision.

After successful completion of the course, it’s time for a placement. Similar to other creative professions, a compelling portfolio is essential. A professional resume and customized cover letter can help highlight one’s qualifications and suitability for the position. Gaining prior experience in an infographic design project or securing an internship with a design studio greatly enhances employability.

The career path for infographic artists lacks a fixed standard, as it largely depends on the organization and its internal structure. Nonetheless, a typical career trajectory may involve starting as an apprentice, advancing to roles such as junior infographic artist, senior infographic artist, visualizer, art director, and ultimately, creative director.

Infographic artists, depending on their talent and other criteria, attract remunerative salaries and the growth potential is very good too. Typically, the placement packages for freshers range from Rs. 2.5 lakhs to Rs. 5 lakhs per annum. The package can go up to Rs. 10 lakhs per annum for candidates with 5+ years experience. Aspirants from the best graphic design colleges in Hyderabad and other top training hubs in India are likely to attract higher packages on the strength of their superior training.