Graphic design is the art and practice of conceptualizing and communicating ideas using images, text, info-graphics and other graphic forms. Graphic Design is also known and Communication Design and is integral to Visual Communication. It is mostly used for commercial, educational, cultural, or political purposes. Graphic Design is typically used to create typefaces (fonts), identity (logos), business stationery, brochures, catalogues, billboard designs, posters, advertisements, e-mailers, packaging, environmental graphics and other printed matter, including information visualization and graphics for newspapers, books and magazines. Apart from static communications used mostly for print media, Graphic Design can also be used to create dynamic design for digital media and motion graphics. Examples include movie credits, online promotional videos, interactive web pages, user interface design (UI), and the user experience design (UX) for websites, apps.

Job Opportunities and Career Progression

Graphic Designers are in high demand in the Digital Media Industry and can expect excellent career growth opportunities. From an entry level position as a Junior Designer which attracts a salary of Rupees 10,000-15,000, one can progress to the positions of Senior Designer, Visualizer, Art Director and top level positions such as Creative Director which command salaries in lakhs, depending on the caliber and quality of experience. Other interesting designations, mostly mid-level positions which largely depend on the tasks involved with the specific recruiter include Information Designer, Interaction Designer, Product Designer, Information Architect, Experience Designer, and Content Strategist.

Top Recruiters

• Advertising Agencies
• Branding Consultancies
• Television Channels
• Production Houses
• Web Design Studios
• Educational Institutions
• Large Corporates